As April arrives, every place is dressed in splendid spring clothes, and everywhere is a scene full of vitality and beauty. Citizens rushed out of their homes one after another, heading for parks, mountains and beaches, setting up tents and enjoying the spring scenery all over the city. In recent days, reporters' visits to our city have found that the sales and rental services of outdoor equipment are heating up simultaneously. Innovative models such as "camping +" launched by merchants are constantly emerging, and the camping economy is becoming increasingly prosperous.

Camping can enhance interaction with family and friends and bring people closer together. Photo by Chen Lixin of Xiamen Evening News

April is the peak sales season for brand stores, and lightweight functional clothing is the most popular

In the clothing sales area of Atlantic Skyrainbow Mall, there are two brand stores selling outdoor travel clothing, namely Columbia and CAMEL. The store is bustling with people, and customers keep trying on all kinds of outdoor clothing. Ms. Gao, the person in charge of one of the stores, told the reporter that consumers prefer outdoor activities such as traveling, mountain climbing and camping. Recently, outdoor clothing including hiking shoes, light jackets, light jackets and quick-drying clothes and pants has been selling very well.

In fact, the entire month of April is the peak season for outdoor clothing sales. Judging from this year's data, the sales situation during this recent period is better than that in other times. It is expected that the sales peak will occur in the middle and late April, that is, before the May Day holiday. Ms. Gao said that among these outdoor clothing items, those priced between 999 yuan and 1,499 yuan are relatively popular.

The waterproofing of specialty stores is the core selling point, and the demand from the elderly is on the rise

"Woxing" outdoor travel products have been in the Xiamen market for 21 years. Dong Shamo, the person in charge of its Wenzao store, told the reporter that spring is the most suitable season for outdoor travel in a year. Nowadays, many people have realized that long-term indoor activities can lead to insufficient blood oxygen and depression. In spring, when the weather is warm, the scenery is picturesque and the air is fresh, outdoor camping can become an important way to relieve physical discomfort.

The waterproof function is the core selling point of this store. "Whether it's the rainy season or daily travel, waterproof shoes and clothing are almost essential items." Once shoes get wet, it is easy to cause foot problems. Waterproof clothing can prevent the whole body from getting damp. Such products are very popular among consumers. Dong Shamo said that backpack products are also very popular, and most consumers value the comfort and professionalism of the equipment. After all, camping is followed by daily work. Equipment that can offer an ultimate comfortable experience has become the first choice for customers. The reporter learned that in terms of customer distribution, the main consumer group of this store is people aged 25 to 45. Recently, quite a few elderly people have also come to learn about the related products. With an increasing number of elderly customers, it is believed that the potential of this market will be huge. Dong Shamo said.

Customers experience and try on outdoor clothing in the shopping mall.

The rental store is currently in its peak rental period. It only costs 100 yuan to rent a set for one day

A family can rent a set of basic camping equipment including a canopy, tables and chairs, and a tent for only about 100 yuan a day. A staff member from an outdoor rental store in Xiang 'an told the reporter, "Compared with other seasons, the rental business is the best in spring, especially when there is no rain recently." In the hot summer, people's willingness to camp will decline and the rental business will decrease accordingly. Our main customer groups are mainly families of three and gatherings of young friends.

The shop assistant introduced that the items they rented were mainly practical equipment, such as sunshades and rain shelters, folding tables and chairs that were easy to store, and gas stoves that could meet simple cooking needs.

There is a camping barbecue restaurant called Tuji Senyu in Xiamen Jinsha Bay Hotel, which offers camping site rental services. According to the staff, the store is not only equipped with basic camping facilities such as tents and ovens, but also has an open-air cinema and a special area for roasting tea by the fire, integrating camping with dining and entertainment.

Journalists have found that this innovative business model of "camping +" is very common in Xiamen. Journalists' searches on platforms such as Dianping and Xiaohongshu have found that many campsites in Xiamen have integrated special activities like fishing, archery and horseback riding, providing customers with a more diverse and rich camping experience.

The outdoor products sold by "I Can" outdoor travel supplies.

Consumers enjoy the feeling of setting up tents, relaxing their bodies and minds and having fun

Camping is also a hot topic of discussion on the Internet. On the Xiaohongshu platform, the topic related to "camping" has received 6.37 billion views and 23.996 million related discussions. A netizen with five years of camping experience shared that, except for extreme weather, she goes camping once a week on a regular basis. Camping can bring her physical and mental relaxation and provide emotional value.

Some netizens also say that camping can enhance interaction with family and friends and bring people closer together.

Some camping enthusiasts also enjoy the feeling of setting up tents. "Just like playing with toys when we were kids, camping is a toy for adults." Whether one prefers solitude or a lively atmosphere, they can all find pleasure in camping.

Warm reminder:

When going camping, one should abide by the relevant regulations on outdoor fire use and fire prevention, take away garbage voluntarily, and ensure safe, green and traceless camping. When playing at the seaside, pay attention to the changes in the tides and take good care of the safety of children.

Data

The scale of the outdoor economy is expected to exceed 400 billion yuan this year

In recent years, the outdoor economy has shown an explosive growth trend, gradually penetrating from professional fields to the general public and scenarios. According to the "2023 China Outdoor Sports Industry Report" released by iResearch, the market size of outdoor sports in China reached 248 billion yuan in 2022, with a year-on-year growth of 15.8%. It is expected to exceed 400 billion yuan by 2025.

According to China's tourism data, by 2025, the market size of accommodation, catering, transportation and insurance related to camping is expected to reach 50 to 80 billion yuan. With technological progress and policy support, the outdoor economy is expected to become an important engine for stimulating domestic demand, creating hundreds of thousands of jobs for related industries.